Client
TOOON.
Services
Branding
Content
Video
Web
TOOON. is a Belgian design label creating furniture that balances timeless aesthetics, craftsmanship and functionality. When our collaboration started, the brand already had strong products and deep expertise, but needed a clearer story, sharper positioning and more consistency across its communication. We began by defining the brand’s narrative and strategic direction, aligning vision, positioning and tone of voice. From there, communication became a tool to strengthen the brand, not just to promote products.
Design befitting a design brand
Based on the refined strategy, we supported a light rebranding and repositioning. The visual language was sharpened to better reflect TOOON.’s design DNA: calm, refined and confident, without losing warmth or character. Strong graphic design was applied consistently across brand assets, ensuring everything felt unmistakably TOOON., from print to digital.
From fairs to focused campaigns
We support TOOON. at key trade fairs such as Maison & Objet, advising on exhibition stand design, leaflets and online advertising. In addition, we develop standalone campaigns, like the launch of the Tinto office chair, translating product features into clear, compelling stories, both online and offline. Each activation stays rooted in the brand’s core values: craftsmanship, usability and timeless design.
Tools that support growth
To support sales and dealers, we redesigned their product catalogue and provided them with a template to fill in. We also created clear, well-structured price lists. These tools allow TOOON. to communicate professionally and consistently, while remaining easy to update and use internally. Alongside this, we provide ongoing advice on social media strategy and help set up online advertising (Meta & Google), helping the brand stay visible.
Content, events and ongoing support
Our photography and videography brings the brand to life, focusing on materials, details and real-life use rather than just products. We also support events and upcoming activations, such as stock sales, and act as a strategic sounding board for day-to-day communication questions. A redesigned website is also in the pipeline, bringing story, collections and inspiration together in one coherent digital experience.
A brand built to last
Our collaboration with TOOON. is an ongoing partnership. One where strategy, design and communication reinforce each other to build a brand that feels consistent, confident and future-proof, just like the furniture it creates.
