Albert Heijn Belgium

As part of Albert Heijn's 'Swap' campaign, which encourages customers to swap everyday products for healthier alternatives, we designed the front of their branded food truck at the Rock Werchter festival. Stationed at the Hive campsite, the truck became a visual magnet for festival-goers, handing out Swap bags packed with better food choices. Brand activation at its finest.

Another standout piece was the “Swap van Fortuin”: a fully functional, life-size wheel of fortune designed for both store openings and festival activation. We created a smart, modular system with interchangeable velcro prize panels, allowing the setup to adapt to different events. Eye-catching and interactive, it became a brand experience in itself.

From loyalty cards to campaign brochures, from printed promo materials to digital social posts: we supported Albert Heijn Belgium with clear, consistent design. We created reusable templates for social media and produced attention-grabbing content for the opening of new stores, vacancies, store renovations, etc.

We also helped shape Albert Heijn's internal voice. From a post card with festive New Year's wishes for the whole team to a heartfelt farewell booklet for a colleague moving abroad, we provided creative concepts that matched the tone and personality of their internal culture.

Whether it’s a festival activation, store event, digital campaign or internal message, our partnership with Albert Heijn Belgium proves how strong design and creative thinking can make a lasting impact across all touchpoints.